Posted on 03 April 2009
The Turkish government is currently running a massive advertising campaign in America, promoting Turkey as a low cost European holiday destination.
‘This integrated campaign will position Turkey as the go-to destination for anyone wishing to experience the history and allure of European culture. Turkey’s tourism product appeals to all types of travellers. Our destination offers some of the finest beaches, mountains and cities such as Istanbul, Cappadocia, Antalya and the Black Sea,’ said Attaché for Turkish Tourism and Culture, Hasan Zongur in New York.
The promotion is, as the American’s say: the full nine yards, with billboards in prominent outdoor locations and on the sides of double-decker buses, as well as the traditional mediums of TV, Radio and Newspaper ads.
Owners of property in Turkey are very pleased that the government is reinvesting what must be tens if not hundreds of thousands or even millions of dollars in revenues made when times were good, back into developing the country’s tourism sector, which is one of its main attractions to foreign investors.
Hasan Zongur, has said that Turkey still expects rising tourism in 2009, while places like Bulgaria and Greece are overseeing significant drops in visitor numbers. The forecast is a growth of 5% for 2009. Visitor number were 23million in 2008.
Meanwhile Turkey property continues to be an increasingly popular choice with lifestyle buyers. Last month an the Daily Mail ran a story on the growing number of British people buying property in Turkey for lifestyle reasons. Julian Walker, director of Spot Blue property in Turkey, was quoted in the article as saying:
“Turkey is one of the few logical choices for those seeking to balance lifestyle and financial advantage in their retirement.”