Posted on 06 August 2009
Searches for Holidays to Turkey are higher than they have ever been according to Google insights search tracking.
It shows the increasing popularity of Turkish holidays on a yearly basis since 2004. The rise between 2004 and 2008 is incremental and very small, but in 2009 searches have takes a massive upward spike.
This is undoubtedly because of the massive strengthening of the Euro that occurred several months ago, which made the traditional favourites of Spain and France even more expensive places to holiday. Thus Turkey, with its great climate, fantastic beaches, low living costs and less expensive currency became even more appealing. This is backed up by the fact that the majority of the searches are coming from the UK.
Earlier in the year, we revealed a prediction by the Association for British Travel Agents (ABTA) that British tourism to Turkey would grow 25% this year. It is very nice indeed to have some independent confirmation that this is indeed taking place.
Turkish visitor numbers hit over 23million last year, and the government is aiming at closer to 30million this year. The government is also forecasting that Britain will become its largest tourism market; tied with Germany on 3million. According to their searching on Google this looks like an achievable forecast.
The biggest search is for holidays to turkey followed by holidays in Turkey and then cheap Turkey holidays.