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Turkish Tourism Smashing Growth Targets in 2009

Posted on 29 October 2009

Turkey received 18,694,028 visitors in the first 8 months of 2009, an increase of 1.1% on the same period last year.

Heavy investment in the tourism sector, increased sophistication in its tourism brand, and the good value of the Turkish Lira for foreign visitors have all contributed to this success.

PricewaterhouseCoopers anticipates that Turkey’s tourism sector will expand by 12.1% between 2010 and 2013, and tourism is expected to hit 33million by 2013.

British tourism to Istanbul alone has grown 23% in the first 8 months of this year, compared to a growth of 2.4% in tourism to Istanbul from around the world. Throughout Turkey British tourism has increased 11% on a year on year basis.

Turkey is one of the most popular holiday destinations for the British market, with the Mugla region – home to tourism centres Bodrum, Marmaris and Fethiye – proving to be the most popular region with Brits, who make up nearly half of all visitors to the region. Mind you, its stunning natural beauty, temperate climate, plentiful activities, historical sites, and excellent resorts and infrastructure, make Mugla one of the hotspots in Turkish tourism as a whole.

On top of that, Istanbul is the European capital of culture for 2010. This has seen massive investment in restoring the city’s important cultural and historical sites, including: the Hagia Sophia, Topkapi Palace, Ataturk Cultural Centre, and other historic monuments.

Istanbul will also host a plethora of arts and cultural events across the visual arts, music and opera, performing arts, literature, cinema, museums and traditional arts.

Mr. Ertugrul Gunay, Turkey’s Minister of Culture and Tourism, says: “We are delighted with Turkey’s tourism successes and the continued expansion in visitor numbers to Turkey despite the economic downturn. Looking ahead, we’re confident that Turkey’s tourism industry is poised for even further growth. We’re also very excited to be host to Istanbul 2010 European Capital of Culture, showcasing the city as an international capital of culture and art.”

Find out about holidays to Turkey from Spot Blue

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