Posted on 15 January 2010
In one of the biggest testaments to the potential for growth in Turkish tourism to date; Hilton Hotels has announced that it will open 15 new hotels in Turkey.
Hilton already has 9 hotels in Turkey, having been the first international hotel chain to invest in Turkey over 55 years ago, said Simon Vincent, who held a press conference in Istanbul.
Noting that Hilton Worldwide continues to grow, Vincent said that Turkey had an important role in this growth and it was one of the five countries in which it had growth potential across Europe.
Hilton is a proven brand, having seen continued growth throughout the recent financial crisis. According to Vincent Hilton opened 331 hotels around the world in 2008, and 331 in 2009.
This is just the kind of thing Turkey needs if it is to achieve the 5% economic growth analysts have forecast for 2010. Depending on construction times or whether Hilton plans to use any existing buildings it may also help with reaching the 30 million visitors target as well.
Depending on where the Turkish property market and international demand are as the plans become proposals throughout the coming year, we could potentially see Hilton marketing some of the units as condotel style investment products.