Posted on 14 February 2011
30% Growth? – German firm completes investment in Turkey despite crisis
Röder, one of Germany’s leading firms in the portable tent sector, has completed construction on a 10 million euro production facility in Turkey despite the ongoing global financial turbulence.
The firm’s chairman, Rudiger Blasius, said the new facility in Düzce was the company’s biggest plant to date. He explained that they chose Turkey for this massive project because they considered the country a base for trade and production. He noted that about 90 percent of the facility’s output would be exported. Stressing that they were pleased to make such an investment despite the ongoing crisis, Blasius said they expected 2009 to bring further opportunities for the Turkish economy. He added that the company will work mostly in such fields as concerts, conferences and sporting events in Turkey.
Blasius said they had been closely observing the considerable improvement in Turkey’s economy over the last few years and that they placed a high priority on taking a place in the Turkish market. He noted that Röder tents had been used at the UEFA Champions League final match and the Formula 1 race that both took place in Istanbul in 2005. “We were encouraged by the convenience that the Turkish government afforded us. There are numerous incentives for foreign entrepreneurs here. Unfortunately, many German companies are unaware of this fact. We regard Turkey as a bridge between Eastern Europe, the Middle East and the Turkic republics. That’s why we’re investing in this country no matter how difficult the crisis is,” he emphasized.
Meanwhile, Yasar Polat, the company’s marketing director in Turkey, said: “Röder’s international growth target is 10 percent for the year 2009. This target is 30 percent for Turkey. At our facility in Düzce, we will produce all kinds of tents for the whole world.” Polat explained that the company first expected to produce cheaper tents for companies in Turkey. Stressing that the industrial sector’s main expenditures are tied up in storage, he said Röder produced durable and high quality pieces and offered fast and cheap solutions. “We have already delivered a remarkable number of orders from many major companies in Turkey. This shows that we were right to have invested in Turkey,” he added.
30 December 2008 – TODAY’S ZAMAN