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Ben & Jerry Say “We invest Seriously”

Posted on 14 February 2011

Date: 22/11/2007
Ben & Jerry Say “We invest Seriously”

Ben & Jerry, the US ice cream manufacturer, opened its first store in Turkey under the umbrella of Unilever’s Algida brand. Following Haagen Daz, this is the second boutique ice cream brand to enter Turkish market. , Algida had intentions to bring Ben & Jerry’s to Turkey five years ago, said Algida Marketing Manager Sükrü Dinçer, “Our aim is to reach one million Turkish ice cream consumers in the first year.” He went on to say “In Turkey, 85 percent of ice cream consumption takes place between May and August. We invest seriously in this area in order to remove this seasonality. Ben & Jerry’s will be a new leap point for change in this sector.”

Source: Turkish Daily News – 22 November 2007

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