Posted on 14 February 2011
IKEA continues to grow in Turkish market
Furniture and household product retail chain IKEA is continuing to expand in the Turkish market and is hoping to open a branch in Bursa in November, the company has said.
IKEA Turkey released its 2009 catalog to the public during a press briefing yesterday at IKEA’s Bayrampasa store. The catalogue, constituting an invitation to consumers, contains 3,250 products. Distribution began on Sept. 11 in Istanbul, Izmir and Bursa, and the catalogues are free of charge. The 2009 Ikea catalogue features the campaign slogan “Your home will reflect your lifestyle.”
IKEA, the worldwide Swedish furniture store, is a household name for furniture and bathroom and kitchen accessories. Its furniture is designed to be assembled by the customers themselves in order to lower costs, which are then are returned to customers in the form of lower prices.
Ikea currently has three stores in Turkey: two in Istanbul and one in Izmir. In 2005 the first store in Turkey was opened in Istanbul’s Ümraniye district. The second store came after one year in Bornova, Izmir. The third store opened in Bayrampasa in 2007. The company plans to open a new store in Bursa on Nov. 13 with a 50 million euro investment.
IKEA’s goal for 2009 is to become the world leader in living room furnishings with their attractive and functional designs. Their research has shown that people spend most of their time in their living rooms.
For the coming year in Turkey IKEA is expecting an increase in shoppers. They plan to expand their capacity and to develop in the areas of living rooms, kitchens and bedrooms. Their 2009 catalogue has 90 more pages and 800 more products compared to last years’ edition. While the company printed 1.3 million copies of its catalogue when it came to Turkey in 2005, it increased the number to 5 million for the 2009 catalogue. More catalogues means more business and more customers for IKEA Turkey.
21 September 2008, TodaysZaman