Posted on 14 February 2011
Turkey expects increase in tourism for 2009
Despite a global economic crisis, there is no decrease in hotel reservations for 2009, says culture and tourism minister
Turkey’s tourism industry can overcome the effects of the global economic crisis if it offers reasonable prices and a well-organized promotion policy, the culture and tourism minister said yesterday.
Speaking at a press conference regarding Turkey’s advertising campaign for 2009, Ertugrul Günay said the economic crisis emerged at the beginning of 2008 and he expected it to end before the tourism season of 2009.
Despite the crisis, people all around the world will continue to visit tourist destinations and European tourists in particular are likely to prefer closer destinations, like Turkey, instead of remote places, such as the Far East, China and Japan, he said. Turkey can turn the crisis into an opportunity if it promotes itself well internationally and adopts a reasonable price policy. He also noted there had been no decrease in 2009 hotel reservations.
Günay said Turkey would focus in 2009 on destination-oriented advertising and promotional campaigns that aim to make Turkey a brand in tourism. He also highlighted the country’s advantages and diversity in tourism compared to its rivals. In addition to sea and sun tourism, Turkey could diversify tourism facilities by highlighting faith tourism, winter sports, health, thermal and congress tourism, sailing tourism, and Turkish cuisine and hospitality. The campaigns will also highlight the Turkish treasures of Istanbul, Antalya and Cappadocia as destinations for international travellers in 2009. The ministry will also target tourists from America, Europe, the Middle East and the Far East through international campaigns.
Emphasis on Turkey’s advantages
The ministry thus requested that whichever firm won the tender carry out Turkey’s 2009 advertising campaign abroad in an effort to realize an increase of 10 percent in the number of tourists visiting the country as well as a 12 percent increase in tourism revenue, a target set by Turkey for 2009.
According to statistics from the ministry, Turkey had a fruitful tourism season in 2008, attracting 18.5 million tourists in the first eight months of 2008 and seeing a 15 percent increase in the number of tourists from 2007. The number is expected to exceed 25 million by the end of the year. The figures also show that Antalya drew over 8 million tourists in the first nine months of 2008, while 5.5 million tourists visited Istanbul and 2.7 million tourists visited Mugla during the same period.
Günay said they held activities in Switzerland, Spain, Germany, America, Austria and China to promote Turkey, with a Turkish Days event to take place in France in 2009. Turkey also plans to participate next year in prominent tourism fairs in London, Moscow and Berlin.
Günay also said the tendering process, in which a firm would be assigned to carry out Turkey’s advertising and promotional campaign abroad, would be transparent.
Tuesday, October 14, 2008 ANKARA – Turkish Daily News