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Turkey: US Procter & Gamble launchs new products in Turkish market

Posted on 14 February 2011

Date: 19/10/2010
Turkey: US Procter & Gamble launchs new products in Turkish market

P&G’s Chief Executive Officer Robert McDonald said “Turkey is expected to be one of the fastest growing countries until 2020 and the impressive growth rate makes Turkey a priority market for P&G,”

Based in the US, P&G, the world’s largest provider of consumer products intends to ramp up in Turkey with plans to introduce new products to the Turkish market,

Talking of P&G’s growth rate in Turkey, McDonald said that the double-digit rates have been achieved with P&G exports to over 25 countries from Turkey.

McDonald also compared the growth rates in Turkey and suggested that Turkey could soon be eligible for the emerging markets grouping known as BRIC (Brazil, Russia, India and China).

20 October 2010 (Invest)

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