France’s BNP Paribas targets Turkey for growth

Posted on 20 July 2011

20th July 2011 – BNP Paribas Cardif, one of the leading European insurance companies believes Turkey is set for strong growth. At a recent press conference, BNP executive, Jean-Bertrand Laroche, said “Turkey has proved itself to be a highly promising market since our first entry in 2007. We expect the upward trend in the insurance market to continue”

With Turkey’s exceptional growth and low insurance penetration Laroche said “Turkey’s economic growth far outpaced Europe and even beat China in the first quarter” adding “Coupled with a growing middle class and low insurance penetration, Turkey is one of the most lucrative markets for insurance companies”

Source: Invest in Turkey

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