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American health insurer to enter Turkish market

Posted on 11 August 2011

11 August 2011 – Cigna Corp, the long established United States health, accident and life insurance company, has announced plans to enter the Turkish market. At the recent opening of the Cigna office in Istanbul CEO Refik Berkol said Cigna was entering the market because Turkey had strong economic performance together with a good banking system, good penetration of credit card users and an increase in the wealth of the middle classes. Berkol commented “Cigna’s decision to enter Turkey was based on a detailed analysis of such criteria”. In a five year plan Cigna expects to reach a total of 5 million people according to Berkol. Source: Invest in Turkey

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