Ford announces new Turkish developed truck

Istanbul, 6 August 2012 – Ford has announced the launch of its Cargo Latin heavy duty truck, the 1846T. The new 1846T is to be developed as a joint venture with Ford Turkey and Ford Brazil under Ford’s “One Ford” strategy. According to Turkey’s Ford Otosan Director General, Haydar Yenigun, “Our export strategy is based on providing supply for emerging markets around Turkey, meeting the heavy truck demand in Russia, Eastern Europe, Turkic Republics, North Africa and the Middle East”. The new 1846T model is aimed at a global market of over 75 countries. Ford Otosan was one of the first companies to produce trucks in Turkey and has manufactured over 180,000 trucks since it started in 1960. Source: Invest in Turkey

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