Shoppers in Turkey will soon have the chance to look as fashionable as their European neighbours, thanks to plans announced this month for the opening of Superdry stores there.
The news comes after UK based SuperGroup, which owns the Superdry brand, signed a five-year exclusive franchise agreement with Turkish firm Demsa Group, a major retailer of luxury and lifestyle fashion brands in Turkey. Demsa Group is expected to open a minimum of eight Superdry concept stores as a result of the agreement, three of these – two in Istanbul and one in Ankara – opening by early 2014. The first store will open at Istanbul‘s impressive new Zorlu Project Mall in October 2013. In addition, Demsa Group will also carry Superdry within their Harvey Nichols department stores and their luxury multi-brand concept stores named Brand Room.
Julian Dunkerton, CEO of SuperGroup, said: “Turkey is a territory that has held our interest for some time and our partnership with Demsa Group offers the perfect opportunity to enter this diverse and growing market. Demsa Group has an excellent understanding of our brand ethos and we look forward to growing the partnership.”
Cengiz Cetindogan, CEO of Demsa Group, said: “We are really excited to announce our partnership with SuperGroup, one of the most prestigious and well-known global companies. We aim to broaden our portfolio of investments and SuperGroup presented the perfect opportunity in the retail sector to partner with. We look forward to working with SuperGroup.”