Travel agencies are always seeking new destinations, and the economic downturn in Europe has meant the popularity of traditional holiday countries such as Italy, Greece and Spain has declined, and Turkey is increasing in popularity.
Rising unemployment figures and economic cutbacks have meant many people have less money to spend on holidays, and are looking for somewhere where they'll get more ‘bang for their buck.’ Turkey is to host Europe's fifth-largest tourism and travel exhibition in January, and is expecting it to be very well attended. In 2012 the event was attended by around 65 countries, but this next event is expected to be attended by participants from more than 70 countries.
Apparently travel agencies and people who invest into tourism tend to have two separate lists of countries. The first list consists of those countries that are generally the most popular destinations, or priority countries, while the second list is usually the less visited countries. In the past Turkey has been on the second list, but that's all changing due to continued economic growth in the country and its stability.
In addition more people from Turkey are choosing to travel abroad, and this is helping to raise the profile of the country. In 2008, 8.9 million Turks travelled abroad, but by 2011 this figure had risen to 12.1 million, showing this is the number of Turks who have an income equivalent to European standards. There are around 3.5 million small and medium-sized business enterprises in Turkey, each employing between 10 and 50 people. It's estimated around 50% of these companies are concerned with exports, and need to travel abroad at least four times every year. All of these things help increase other people's awareness of Turkey as being a desirable destination to visit.