Official Airline Partner to football’s Euro 2016, more flights to the Middle East and Americas, and projected capacity growth of 21 per cent in 2016 – Turkish Airlines would appear to be on target for achieving its goal of becoming the world’s number one airline.
To celebrate Euro 2016 this summer, Turkish Airlines has unveiled an A330-300 passenger aircraft painted in the competition’s livery. The plane undertook its maiden flight to Paris, the location of this year’s final, in April and is just one component of Turkish Airlines’ drive to excite fans ahead of this year’s tournament.
The livery was created by UEFA and Turkish Airlines as part of the airline’s partnership with the competition. The sponsorship will also see the airline announcing a series of ticket giveaway competitions, unique Euro 2016 airport experiences for passengers and a series of fan zones throughout the host French cities once matches get underway in June.
And Turkish Airlines’ support for European sporting events isn’t limited to football – the airline is the official tournament partner of rugby’s 2016/17 European Challenge and Champions Cups.
Meanwhile, Turkish Airlines, winner of the best airline in Europe award for the fifth consecutive year and ranked fourth best in the world at the 2015 Skytrax World Airline Awards, is planning to grow its global capacity by 21 per cent in 2016. Building upon its bullish growth of the last decade, the airline will expand its fleet to 339 by the end of 2016, compared to 299 at the end of 2015.
The airline is focused on increasing flights to the Middle East in particular, including further services to Saudi Arabia. Adding to existing flights to the seven Saudi Arabia destinations of Jeddah, Riyadh, Madinah, Dammam, Yanbu, Taif and Al Qassim, Turkish Airlines recently launched seven weekly flights from Istanbul's Sabiha Gokcen Airport to Jeddah and Riyadh and four weekly flights to Medina.
In addition, Turkish Airlines has added to its Americas services with new routes to Bogota and Panama City.