Introduction to Home Staging

This process involves the careful arrangement of furniture, accessories, and other decorative elements to create a welcoming and aesthetically pleasing environment. The primary objective of home staging is to showcase the property’s best features, maximize its perceived value, and ultimately expedite the sale or rental process. As the real estate market becomes increasingly competitive, home staging has emerged as a crucial tool for property professionals to differentiate their listings and attract a wider audience. This practice has gained significant traction in recent years, with numerous professional home stagers, training programs, and industry associations now operating globally (HOME | Philosophy Academy, 2015; International Property Awards Network, 2023).

Benefits of Home Staging for Sellers and Buyers

Home staging offers numerous benefits for both sellers and buyers in the real estate market. For sellers, a well-staged property can significantly increase its perceived value, leading to higher offers and a faster sale. According to the National Association of Realtors, staged homes sell for an average of 17% more than non-staged homes, and 95% of staged homes sell within 11 days or less (NAR, 2021). This can be attributed to the fact that staged homes create an emotional connection with potential buyers, allowing them to envision themselves living in the space.

On the other hand, buyers benefit from home staging as it helps them visualize the potential of a property, making it easier to make informed decisions. Staged homes often appear more spacious, well-maintained, and inviting, which can be particularly helpful for first-time buyers who may lack experience in assessing a property’s true potential. Furthermore, a professionally staged home can provide design inspiration and ideas for buyers, assisting them in envisioning how they can personalize the space to suit their needs and preferences. Overall, home staging serves as a valuable tool in the real estate industry, benefiting both sellers and buyers by facilitating a smoother and more efficient transaction process.


The Home Staging Process

The home staging process is a strategic approach employed by property sellers and real estate professionals to enhance the visual appeal of a property, making it more attractive to potential buyers. This process typically begins with an assessment of the property’s current condition, identifying areas that require improvement or modification. Following this, a professional home stager or the property owner implements various techniques and strategies to create a welcoming and aesthetically pleasing environment. These may include decluttering, rearranging furniture, adding decorative elements, and addressing any maintenance issues. The ultimate goal of home staging is to showcase the property’s best features, maximize its perceived value, and expedite the sale process. Home staging has gained significant recognition in the real estate industry, with dedicated award categories, such as the International Property Awards, acknowledging excellence in this field (International Property Awards Network, 2023). Furthermore, professional home stagers often undergo specialized training and certification programs to ensure adherence to industry standards and best practices (Philosophy Academy, 2015).


  • International Property Awards Network. (2023). EAHSP Award Category for Home Staging.
  • HOME | Philosophy Academy. (2015).

Home Staging Techniques and Strategies

Home staging techniques and strategies aim to enhance the visual appeal of a property, making it more attractive to potential buyers or renters. One common technique is decluttering, which involves removing excess items and personal belongings to create a spacious and organized environment. This allows potential buyers to envision themselves living in the space (HOME | Philosophy, n.d.). Another strategy is depersonalization, where personal items such as family photos and memorabilia are removed to create a neutral atmosphere that appeals to a wider audience (Leszczyska, n.d.).

Furniture placement is also crucial in home staging, as it can highlight the functionality and flow of a room. Properly arranged furniture can make a space appear larger and more inviting (Szczawinska, n.d.). Additionally, lighting plays a significant role in creating a warm and welcoming ambiance. This can be achieved through the use of natural light, as well as strategically placed lamps and fixtures. Lastly, incorporating neutral colors and textures in the interior design can create a cohesive and visually appealing environment that appeals to a broad range of potential buyers (International Property Awards, 2023).


Role of a Professional Home Stager

The role of a professional home stager is multifaceted and crucial in the home staging process. Home stagers are responsible for assessing a property’s current condition and identifying areas that require improvement to enhance its appeal to potential buyers or renters. They utilize their expertise in interior design, space planning, and market trends to create visually appealing and functional spaces that highlight the property’s best features while minimizing its flaws. Home stagers collaborate with property owners, real estate agents, and other professionals to develop and implement effective staging strategies tailored to the specific needs of each property. Additionally, they may provide guidance on decluttering, furniture arrangement, color schemes, and other design elements to create a cohesive and inviting atmosphere. Professional home stagers also stay updated on industry standards and best practices, ensuring that their work adheres to the highest quality and ethical guidelines (HOME | Philosophy Academy, n.d.; Leszczyska, n.d.; Szczawinska, n.d.).


Home Staging Certification and Training Programs

Aspiring professional home stagers have various certification and training programs available to enhance their skills and credibility in the industry. One notable institution is the HOME | Philosophy Academy in Milan, Italy, which offers a comprehensive Home Staging course, providing trainees with in-depth knowledge on adding value to their services (HOME | Philosophy, n.d.). Another prominent figure in the field, Klaudia Leszczyska, offers courses and e-books for home stagers and is a certified staging communication specialist certified by Barb Schwarz (EAHSP Polska, n.d.). Additionally, Martyna Szczawinska, a home stager, real estate agent, and interior designer, conducts home staging workshops and has authored books on the subject (EAHSP Polska, n.d.). These programs, along with others, equip aspiring home stagers with the necessary skills and knowledge to excel in the competitive real estate market.


Home Staging Industry Standards and Best Practices

Industry standards and best practices in the home staging field are essential for maintaining a high level of professionalism and ensuring optimal results for clients. One key standard is the adherence to a code of ethics, which typically includes maintaining client confidentiality, providing honest and accurate information, and avoiding conflicts of interest (EAHSP, n.d.). Additionally, home stagers should possess relevant certifications and training, such as those offered by the Home Staging Resource (HSR) or the International Association of Home Staging Professionals (IAHSP) (HSR, 2021; IAHSP, 2021).

Best practices in home staging involve a systematic approach to preparing a property for sale or rent, which includes decluttering, depersonalizing, and enhancing curb appeal (Schwarz, 2020). Stagers should also utilize appropriate furniture placement, lighting, and color schemes to create a welcoming and visually appealing environment (Leszczyska, n.d.). Furthermore, staying updated on current design trends and innovations is crucial for providing clients with the most effective staging strategies (Szczawinska, 2021). By adhering to these industry standards and best practices, home stagers can ensure a high level of service and maximize the potential of properties in the real estate market.


International Property Awards for Home Staging

The International Property Awards for Home Staging is a prestigious recognition within the real estate industry, celebrating the highest levels of achievement by companies operating in various sectors of the property market. For the first time in 2023, a dedicated award category for Home Staging will be introduced, allowing professionals in this field to showcase their expertise and compete for this esteemed accolade. The awards are divided into regions, including Africa, Asia Pacific, Arabia, Canada, the Caribbean, Central & South America, Europe, the UK, and the USA, with participants entering at their appropriate national level. Entries are judged by a highly experienced team of professionals who cover a wide range of property disciplines, ensuring that the winners represent the pinnacle of excellence in their respective fields (International Property Awards Network, 2023).

Regional Home Staging Associations and Organizations

Regional home staging associations and organizations play a crucial role in promoting industry standards, providing training, and fostering collaboration among professionals in the field. One such organization is the European Association of Home Stagers (EAHSP), which aims to unite home stagers and standardize the industry across Europe. The EAHSP offers certification programs, organizes annual Home Staging Gala events, and supports the development of regional chapters, such as EAHSP Polska in Poland.

Another notable organization is HOME | Philosophy Academy, based in Milan, Italy. Established in 2015, this academy focuses on providing continuous education and training for home stagers, with a mission to restore the concept of “home” in the Italian residential real estate market. The academy’s credibility is built on its highly professional trainers and the quality of its course content and materials. These regional organizations contribute significantly to the growth and development of the home staging industry, ensuring that professionals adhere to best practices and stay updated on the latest trends and innovations (EAHSP, 2023; HOME | Philosophy Academy, n.d.).


Home Staging Success Stories and Case Studies

Home staging has proven to be a valuable tool in the real estate industry, with numerous success stories and case studies demonstrating its effectiveness. One such example is the work of Klaudia Leszczyska, a certified staging communication specialist and Home Stager of the Year in 2020 and 2022. Leszczyska has trained hundreds of students in home staging and actively represents the European Association of Home Stagers (EAHSP) in Poland as Education Director. Her efforts have contributed to the standardization of the home staging industry in Poland, making it a norm in the real estate market.

Another notable case study is the HOME | Philosophy Academy in Milan, Italy. Established in 2015, the academy focuses on providing comprehensive home staging education and training to its students. The academy’s mission is to give back dignity to the concept of home, which is often disregarded in the Italian residential real estate market. Through its high-quality course content and professional trainers, the HOME | Philosophy Academy has successfully added value to the home staging industry in Italy.


  • (International Property Awards Network, HOME | Philosophy Academy)

Home Staging Trends and Innovations

Current trends and innovations in the home staging industry are driven by the increasing demand for visually appealing and functional spaces that cater to the preferences of potential buyers. One such trend is the incorporation of virtual staging, which utilizes digital technology to create realistic, three-dimensional renderings of furnished interiors. This approach allows potential buyers to visualize the potential of a space without the need for physical staging, saving time and resources for both sellers and buyers (Leszczyska, n.d.).

Another innovation is the use of sustainable and eco-friendly materials in home staging, reflecting the growing awareness of environmental concerns among consumers. This includes the use of energy-efficient lighting, repurposed furniture, and natural materials such as bamboo and cork (Szczawinska, n.d.). Additionally, home stagers are increasingly focusing on creating spaces that promote well-being and mental health, incorporating elements such as biophilic design, which emphasizes the connection between humans and nature, and the use of calming colors and textures (HOME | Philosophy Academy, n.d.).


Future of Home Staging in the Real Estate Industry

The future of home staging in the real estate industry appears promising, as it continues to gain recognition and acceptance worldwide. The International Property Awards, for instance, has introduced a dedicated award category for home staging starting in 2023, signifying the growing importance of this practice in the property sector (International Property Awards Network, 2023). Furthermore, the establishment of training institutions such as HOME | Philosophy Academy in Italy and the increasing number of certified home stagers, like Klaudia Leszczyska in Poland, indicate a rising demand for professional home staging services (HOME | Philosophy, 2015; Leszczyska, n.d.). As the industry evolves, home staging trends and innovations are expected to emerge, driven by advancements in technology and changing consumer preferences. Consequently, home staging is likely to become an integral part of the real estate industry, contributing to the enhancement of property value and the overall success of property transactions.