This process involves the careful arrangement of furniture, artwork, and accessories to create an inviting atmosphere that highlights the property’s best features and allows potential buyers to envision themselves living in the space. Home staging has gained significant traction in recent years, as it has been proven to increase the perceived value of a property and reduce the time it spends on the market (Home Staging Resource, 2021). As the industry continues to evolve, professional home stagers are increasingly sought after for their expertise in transforming properties into desirable living spaces. This has led to the establishment of various home staging certification programs and industry associations, such as the European Association of Home Stagers (EAHSP), which aim to standardize practices and promote excellence within the field (EAHSP, n.d.).


Benefits of Home Staging for Sellers and Buyers

Home staging offers numerous benefits for both sellers and buyers in the real estate market. For sellers, a well-staged property can significantly increase its perceived value, leading to higher offers and a faster sale. According to the National Association of Realtors, staged homes sell for 6-25% more than non-staged homes, and on average, 73% faster (NAR, 2021). This is because staging helps potential buyers visualize themselves living in the space, making it more appealing and memorable.

On the other hand, buyers benefit from home staging as it allows them to better assess the property’s potential and envision their future in the space. Staged homes often appear more spacious, functional, and inviting, which can help buyers make more informed decisions. Furthermore, a well-staged property can also highlight any potential issues or areas for improvement, enabling buyers to negotiate better terms and conditions during the purchasing process (Real Estate Staging Association, 2020). Overall, home staging creates a win-win situation for both parties involved, facilitating a smoother and more successful real estate transaction.


The Home Staging Process: Steps and Techniques

The home staging process involves several steps and techniques aimed at enhancing the visual appeal of a property to attract potential buyers or renters. Initially, a thorough assessment of the property is conducted to identify areas that require improvement or modification. This may include decluttering, depersonalizing, and cleaning the property to create a neutral and inviting atmosphere. Next, furniture and accessories are strategically arranged to highlight the property’s best features and create a sense of flow and spaciousness. This may involve rearranging existing furniture, renting or purchasing new items, and incorporating decorative elements such as artwork, lighting, and plants. Color schemes and textures are also carefully considered to evoke a sense of warmth and cohesion throughout the property. Additionally, repairs and minor renovations may be undertaken to address any structural or cosmetic issues that could detract from the property’s appeal. Finally, professional photography is often employed to showcase the staged property in its best light, ensuring that marketing materials effectively capture the attention of prospective buyers or renters (HOME | Philosophy Academy, 2015; Leszczyska, n.d.; Szczawinska, n.d.).

Professional Home Stagers: Roles and Responsibilities

Professional home stagers play a crucial role in the real estate industry by enhancing the visual appeal of properties to attract potential buyers or renters. Their primary responsibility is to assess a property’s current condition and identify areas that require improvement or modification. They then develop a comprehensive staging plan, which may involve decluttering, rearranging furniture, adding decorative elements, and addressing any maintenance issues to create an inviting and functional space (Leszczyska, n.d.).

Home stagers collaborate with property owners, real estate agents, and other professionals to ensure that the staging process aligns with the target market’s preferences and expectations. They also stay updated on current design trends and industry standards to provide innovative and effective staging solutions (Szczawinska, n.d.). Additionally, professional home stagers may offer consultation services, providing expert advice on how to optimize a property’s presentation for a successful sale or rental. In summary, the roles and responsibilities of professional home stagers revolve around transforming properties into attractive and marketable spaces, ultimately contributing to a more efficient and profitable real estate transaction process (HOME | Philosophy Academy, 2015).


Home Staging Certification and Training Programs

Aspiring home staging professionals have various certification and training programs at their disposal to enhance their skills and credibility in the industry. One notable institution is the HOME | Philosophy Academy in Milan, Italy, which offers a comprehensive Home Staging course, providing trainees with in-depth knowledge on adding value to their services (HOME | Philosophy, n.d.). Another prominent figure in the field, Klaudia Leszczyska, is a certified staging communication specialist and author of courses and e-books for Home Stagers. She actively represents the European Association of Home Stagers (EAHSP) in Poland as Education Director and has trained hundreds of students throughout her career (EAHSP, n.d.). Additionally, Martyna Szczawinska, a homestager, real estate agent, and interior designer, conducts home staging workshops and has authored several books on the subject (EAHSP, n.d.). These programs and professionals contribute to the standardization and growth of the home staging industry, ensuring that practitioners are well-equipped to meet the demands of the market.


International Property Awards: Home Staging Category

The International Property Awards (IPA) has introduced a dedicated Home Staging category for the first time, starting in 2023. This prestigious award is open to residential and commercial property professionals worldwide, celebrating the highest levels of achievement in the property and real estate industry. The IPA is divided into regions, including Africa, Asia Pacific, Arabia, Canada, the Caribbean, Central & South America, Europe, the UK, and the USA. Participants enter at their national level and are judged by a highly experienced team of professionals covering a wide range of property disciplines. The introduction of the Home Staging category highlights the growing importance and recognition of this specialized field in the real estate market. As a result, home staging professionals now have the opportunity to showcase their expertise and compete for this esteemed accolade, further elevating the industry’s standards and practices.


  • International Property Awards Network, 2023

Home Staging Industry Standards and Associations

The home staging industry is governed by various associations and organizations that establish industry standards and provide certification programs. One prominent association is the International Association of Home Staging Professionals (IAHSP), which aims to promote excellence in the field and offers accreditation to qualified home stagers. Another key organization is the European Association of Home Stagers (EAHSP), which focuses on standardizing the industry in Europe and provides educational resources and training programs for home stagers. Additionally, the International Property Awards Network has introduced a dedicated award category for home staging, further recognizing the importance of this field in the real estate sector. These associations and organizations play a crucial role in maintaining the quality and professionalism of home staging services, ensuring that both sellers and buyers benefit from well-executed staging projects (International Property Awards Network, 2023; EAHSP, n.d.; IAHSP, n.d.).


  • EAHSP. (n.d.). European Association of Home Stagers. Retrieved from
  • IAHSP. (n.d.). International Association of Home Staging Professionals. Retrieved from

Case Studies: Successful Home Staging Projects

Successful home staging projects can be found across the globe, showcasing the impact of this practice on property sales and rentals. One notable example is the work of Klaudia Leszczyska, a certified staging communication specialist and Home Stager of the Year in Poland for 2020 and 2022. Leszczyska has trained hundreds of students and actively represents the European Association of Home Stagers (EAHSP) as Education Director in Poland, organizing competitions for the best home staging projects in various categories (EAHSP, n.d.).

Another case study involves Martyna Szczawinska, a home stager, real estate agent, and interior designer based in Poland. Szczawinska is the author of several books on home staging and has been recognized for her innovative “Sapper Technique,” which aims to increase the value of properties for sale or rent. She has been awarded the Home Stager of the Year title in 2020 and 2022 by the Mieszkanicznik Association (EAHSP Polska, n.d.).

These case studies demonstrate the effectiveness of home staging in enhancing property value and appeal, as well as the growing recognition of this practice within the real estate industry.


  • EAHSP. (n.d.). Klaudia Leszczyska. Retrieved from
  • EAHSP Polska. (n.d.). Martyna Szczawinska. Retrieved from

Home Staging Trends and Innovations

The home staging industry is constantly evolving, with new trends and innovations emerging to meet the changing needs of property buyers and sellers. One notable trend is the increasing use of virtual staging, which leverages technology to create realistic, digital renderings of furnished spaces. This cost-effective approach allows potential buyers to visualize the potential of a property without the need for physical staging. Another trend is the growing emphasis on sustainability and eco-friendly practices in home staging. This includes the use of environmentally friendly materials, energy-efficient lighting, and upcycled furniture. Additionally, home stagers are increasingly incorporating smart home technology and features that cater to the needs of remote workers, such as dedicated home office spaces and high-speed internet connectivity. Furthermore, there is a rising demand for specialized staging services tailored to specific property types, such as luxury homes, small apartments, and vacation rentals. As the industry continues to grow and adapt, it is essential for home stagers to stay informed about the latest trends and innovations to remain competitive and deliver exceptional results for their clients (HOME | Philosophy Academy, 2015; Leszczyska, n.d.; Szczawinska, n.d.).


Real Estate Staging for Different Property Types

In the real estate market, staging strategies and considerations vary depending on the property type. For residential properties, the focus is on creating a warm, inviting atmosphere that appeals to potential buyers’ emotions. This may involve decluttering, depersonalizing, and rearranging furniture to maximize space and flow. Additionally, incorporating neutral colors, updated fixtures, and appealing artwork can enhance the property’s visual appeal.

On the other hand, commercial properties require a different approach, emphasizing functionality and efficiency. Staging efforts should highlight the property’s potential for various business operations, showcasing its versatility and adaptability. This may involve creating mock workspaces, demonstrating storage capabilities, and emphasizing the property’s location and accessibility.

For mixed-use properties, a combination of residential and commercial staging techniques is necessary to cater to the diverse needs of potential buyers or tenants. In such cases, it is crucial to balance the property’s residential appeal with its commercial potential, ensuring that both aspects are effectively showcased. Ultimately, understanding the target audience and tailoring the staging strategy accordingly is essential for maximizing the property’s appeal and increasing its marketability (Fisher & Ury, 1981; Schwarz, 2017).


  • Fisher, R., & Ury, W. (1981). Getting to Yes: Negotiating Agreement Without Giving In. Penguin Books.
  • Schwarz, B. (2017). Home Staging: The Winning Way to Sell Your House for More Money. Wiley.

Home Staging Resources: Books, Blogs, and Podcasts

Home staging enthusiasts and professionals can benefit from a variety of resources to expand their knowledge and stay updated on industry trends. Recommended books on home staging include “Home Staging for Dummies” by Christine Rae and Jan Saunders Maresh, “Home Staging That Works” by Starr C. Osborne, and “Home Staging: The Winning Way to Sell Your House for More Money” by Barb Schwarz. These books provide comprehensive insights into home staging techniques, strategies, and business aspects.

In addition to books, several blogs offer valuable information and inspiration for home stagers. Some popular blogs include “The Home Staging Blog” by RESA (Real Estate Staging Association), “Staged4More Blog” by Cindy Lin, and “Styled, Listed, and Sold (SLS) Academy Blog” by Shauna Lynn Simon. These blogs cover various topics, such as staging tips, industry news, and success stories.

Podcasts are another excellent resource for home staging professionals. Notable podcasts in this field include “The Home Staging Show” by Cindy Lin, “The Home Stager’s Podcast” by Marianne Cherico, and “The Staging Scoop” by Shauna Lynn Simon. These podcasts feature interviews with industry experts, discussions on home staging trends, and practical advice for home stagers. By engaging with these resources, individuals can enhance their understanding of home staging and stay informed about the latest developments in the industry.

Challenges and Future Outlook for the Home Staging Industry

The home staging industry faces several challenges, including the need for standardization, increased competition, and adapting to changing market conditions. The lack of universally accepted industry standards can lead to inconsistent service quality and difficulty in measuring the effectiveness of home staging services. Additionally, the growing number of home stagers entering the market has intensified competition, making it essential for professionals to differentiate themselves through unique offerings and expertise.

Despite these challenges, the future outlook for the home staging industry remains promising. The increasing awareness of the benefits of home staging among sellers, buyers, and real estate agents is expected to drive demand for these services. Moreover, technological advancements, such as virtual staging and the use of augmented reality, are likely to create new opportunities for home stagers to showcase properties in innovative ways. Furthermore, the establishment of professional associations and certification programs, such as the European Association of Home Stagers (EAHSP) and the International Property Awards, contributes to the industry’s credibility and growth potential (International Property Awards Network, 2023; HOME | Philosophy Academy, 2015). In conclusion, while the home staging industry faces challenges, its future outlook appears positive, with ample opportunities for growth and innovation.

Category: Real Estate