Turkish newspapers are reporting a recent announcement by Marriott international hotels to expand their operation in Turkey over the next three years. The announcement was made by the Vice president of Marriott operations during a recent meeting to discuss the success of the Four Points by Sheraton Hotel in Izmir.
The Four Points by Sheraton Concept is part of the Starwood Hotels and Resorts Brand that Marriott International bought in 2016. The brand typically targets business travellers and conventions, although is also often used by leisure travellers, and they have big global expansion plans that also include Africa.
In September 2017, Marriott opened their Four Points by Sheraton Izmir Branch. In September 2018, they will open a further two in the Kagithane and Atasehir districts of Turkey’s largest city, Istanbul.
In total, they plan to open 11 new hotels in Turkey in the next three years of which three will belong to the Four Point Brand, and six will be in Istanbul. Now, they currently run 5,600 rooms across the country and cite the Turkish business traveller market as the fifth largest in Europe.
The Izmir Four Points Hotel was opened in partnership with the Er Yatırım brand, that specialises in hotel construction and investments for large companies. Citing the immediate success of the Marriot name as fulfilling a high occupancy rate within a short amount of time, Er Yatırım says it also proves the growing market for Turkish business travellers, who want affordable and comfortable rooms with productive workspaces.
The Er Yatırım company is also involved with the other planned expansion of Four Points hotels including the Atasehir and Kagithane branches. A spokesman said the proposed development that is estimated to cost 300 million USD would also create a thousand jobs in the hospitality sector.
The Marriott brand started in 1927 with a root beer stand in Washington. Adding hot food to the menu as well as branching into franchise operations, their success was undeniable when within a year, they opened the Hot Shoppes brand specialising in drive-through restaurants.
By 1937, they started catering for airlines, and in 1953, their Hot Shoppes brand went public and shares sold out within two hours. Just four years later, they entered the hospitality industry by opening a motel in Virginia.
From there, their success grew to acquire hotels in other countries as well as joining the cruise ship industry. Their motto of one company with many brands undeniably allows them to diversify their portfolio according to specific types of clientele. As one of the largest global hotel chains and biggest US Companies, expansion is in their bloodline.
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