Extensive social media activity reaching an increasingly global audience is helping Spot Blue International Property maintain its position as a leading international property specialist in 2017.
Spot Blue is currently ranked ninth in Zoopla’s Property Power 100 table, which ranks 100 estate agents for their social media influence, based on their ‘Klout’ score through Twitter, Facebook, Google+, LinkedIn, Instagram, Foursquare, Wikipedia and Klout itself. In addition, Spot Blue’s client reviews have earnt it impressive ratings of 4.7/5 stars (94 per cent) and 4.9/5 stars (98 per cent) on Facebook and Google respectively.
“Tough market conditions mean it’s never been more important to work every marketing channel available to us,” said Julian Walker, director at Spot Blue International Property. “Social media is critical now and complements our website, which is updated daily. Vendors who list with us can be reassured that we do all we can to reach potential buyers in Europe and beyond – our market in Turkey is truly international. For example, in the past few weeks we found an Israeli buyer for a British vendor.”
Spot Blue’s recent Israeli client purchased an apartment at the popular Horizon Sky Beach Resort in Iasos, on the Bay of Güllük in Bodrum. Designed by internationally renowned architect Eren Talu, development of the resort was a joint effort between UK based Signature International and leading London developer Galliard Homes – unusual for a project in Turkey. A community of luxury villas, penthouses and apartments centred around a private beach and clubhouse, and with access to an extensive range of leisure activities, Horizon Sky is a landmark development on the Turkish coast. A complimentary water taxi service connects the resort with the boutique marina town of Güllük, while transfer time to Bodrum Airport is just 50 minutes by road.
Spot Blue’s vendor of the apartment at Horizon Sky, Stephen Tyler, commented: “We sold our apartment in Turkey through Spot Blue. We had an immediate response and sold almost instantly. After encountering problems on our side with deeds and lawyers, we found Spot Blue to be on the ball and extremely professional, so much so that they put our London law firm to shame with their on-the-ground knowledge and insight into the intricacies of the Turkish legal system. I would have no hesitation in recommending Spot Blue to any perspective client.”
Spot Blue has other properties for sale at Horizon Sky, including a two-bedroom, two-bathroom duplex apartment near the beach. With a terrace and balcony, and sold fully furnished, the property has a purchase price of £42,950.
Concluded Mr Julian Walker: “Mr Tyler’s experience is proof that desirable property in sought-after resorts in Turkey will be snapped up quickly when priced correctly and marketed effectively to the right audience. For example, the Middle Eastern market is especially active in Turkey right now, particularly in Istanbul.”